Name: Lindsey Hartz
Creative Industry that you are in: Book marketing for Christian Authors and Publishers
Years in Business: 4
Favorite Food: Pickled Beets! I know, weird. But SO good!
Favorite Color: Blue
Favorite Drink: Sweet Tea
Best music (singer or group): Yanni! EVERYONE laughs when I say this!
A pet peeve you have: Dishonesty
Name something that brings you joy: My relationship with God and my family
In 3 words, how would a friend describe you? Compassionate, Encourager, Mentor
To the heart talk...
If you had to choose an animal to represent you, which would you choose and why?
Lion - because I am learning to be confident, strong, and fierce in my faith!
What is the passion behind your business? We know all businesses have heart behind the, but in what ways does your business give you purpose?
11 years ago, I walked into a Christian bookstore as a non-believer and picked up a book that changed the trajectory of my life. That book and others helped me understand myself, the world, my place in it and helped me grow in my new-found faith. Eventually I felt led to start a business combining my love of words and how they can serve as a powerful conduit to God and the hope He brings with my previous corporate experience in project management and marketing. I literally help authors and publishers get life-changing books into the hands of people who were like me 11 years ago. Lost, hurting, alone, and needing hope and peace.
As an introvert in the creative industry, what has been the most difficult for you in growing your business? Have you made any adjustments to work through this difficulty?
Networking. I work from home and have to set aside intentional time to make space for professional networking outside of my home. Once I am at an event, I also have to make sure that I am prepared for the intimacy of contact with a ton of people all at once. I come prepared with an understanding of what will be talked about, who might be there, etc. so I can seek out someone I know. For larger networking events, I always try to go with a more extroverted friend. A wing-woman if you will ... who can introduce me to others. I find once the introduction happens, I am fine with the conversation, I just needed someone ELSE to walk up to that stranger and START the conversation!
What do you excel in as an introvert owning a business? When did you realize that this is a strength in your business?
I am a deep thinker, a processor and a prayer warrior. All of these things have helped me be a person my clients can really depend on to guide them, keep them sane and encourage them during one of the most vulnerable times of their lives - releasing a book filled with their heart and stories and fears and struggles for all the world to see. While I am technically and book launch and marketing strategist, my skills go beyond that to really partner with my clients in a way that is meaningful, personal and intentional with their God-given message and purpose. Faith and marketing can present a very real tension to Christians, and my key role is to help them remember that their message was given to them for a purpose and for a reason, and the marketing piece is just a tool available to them to steward that message well.
Can you talk about a time you felt out-of-place? What thoughts went through your mind and what was the outcome of the situation?
I tend to feel out of place in larger networking events - simply because of the volume of people. It can be easy to think that everyone there knows someone else and is connected and I am not, but the reality is you can always find someone who looks lonely or is hiding in a corner and strike up a conversation! As I mentioned above, I always bring a friend to help me out with introductions who knows me and my business well. As the years have gone by, I have grown more confident and learned to take the initiative when she can't be at events with me.